MARKET

Communities Served:
Squamish (including Valleycliffe, Dentville, North Yards, Business Park, Garibaldi Highlands, Garibaldi Estates, Brackendale and the Upper Squamish Valley), Britannia Beach, Furry Creek.

Publication History:
The Chief, founded in 1991 by Westmount Press, is Squamish’s community newspaper of record, with the most comprehensive community news coverage, sports, entertainment, community listings and classifieds. The Chief has won dozens of awards at the provincial and national level over its 16-year history, and has been named best all-round community newspaper in Canada in its circulation category in two out of the last three years by the Canaadian Community Newspapers Association (CCNA).

Readership Information:
According to the most recent Combase study, 76% of all adults 18 and older read The Chief every single week, compared to 40% for the Vancouver Province weekday (37% Sunday) and 20% for the Vancouver Sun (22% Saturday). Highlights:
• 77% of women read The Chief weekly (79% 40+, 73% under 40)
• 79% of homeowners read The Chief weekly (69% renters)
• 82% of adults with HHI $75K plus read The Chief weekly
• 86% of adults with university-level education read The Chief weekly

Demographic Information:
Population: 14,949 (Census 2006)
Median Family Income: $63.579 (BC avg. $54,840)

Labour Force by Industry:
Accommodation and Food Services: 16.6%
Logging and Forest Products: 10.0%
Retail Trade: 9.9%
Transportation and Warehousing: 8.9%
Construction: 8.7%

% of immigrants: 19%
% of population under 40: 44%
% of population with children: 42%
% of population with post-secondary education: 50%
% of population who owns their home: 71%
% of two-income households: 47%
% of households with HHI $75K+: 31%

Major Festivals and Events:
Brackendale Winter Eagle Festival: January
Wild at Art Festival: February
Test of Metal Mountain Bike Race: June
Squamish Days Loggers Sports: August long weekend

Squamish:
Squamish is known as the Outdoor Recreation Capital of Canada, home to world-famous rock climbing, windsurfing, mountain biking and other recreational pursuits

CLASSIFIED ADS

Place a Classified Ad:
Deadline: Tuesday by 5 p.m.
Email: classifieds@squamishchief.com
Tel: (604) 892-9161

Rates:

Line Ads: $8.50 + GST (3 lines + $2.00/extra line).

Guaranteed Ads: $21.00 + GST
Ad runs until the item is sold - for up to 52 weeks.

Garage Sales: $18.00 + GST
Your package includes a 25-word ad, signs, balloons and a free Word ad for future use.

CAREER ADS

Place a Career Ad:
Deadline: Monday by 4 p.m.
Ad Copy/Logos: Required Tuesdays by 1 p.m.
*(camera ready ads accepted until Tuesday at 5 p.m.)

Email: classifieds@squamishchief.com
Tel: (604) 892-9161

Rates:
Line Ads: $9.75 + GST (25 words or less + $0.25/extra word).
Display Career Ads: $11.63/col. inch plus GST.
Combo Career Ads: $11.75/col. inch plus GST - Ad appears in both the Whistler Question and the Squamish Chief.

DISPLAY ADS

Place a Display Ad:
Deadline: Monday 4 p.m.
Ad Copy/Logos: Tuesday 1 p.m.
*(camera ready ads accepted until Tuesday 5 p.m.)
General email: sales@squamishchief.com

PRINT ADVERTISING RATES

Print advertising rates
2008 Rate Card (PDF)