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ABOUT The Squamish Chief

The Squamish Chief has been published every week since 1991, serving the community of Squamish with award-winning local news, sports, entertainment and a broad range of engaging special features. Our more than 25 years of success is due to our incredible local staff and the community embracing our style.

The Chief has the experience, the broad readership and a high-profile distribution model that makes us the sensible choice for selling your client into the Squamish market.

Our convenient newsstand and door-to-door distribution in Squamish allows us to be everywhere and puts us far ahead of any competitor.

Contact Address:
38117 Second Avenue
Squamish, BC, V8B 0B9
P: (604) 892-9161
F: (604) 892-8483
General Email:


Communities Served:
Squamish (including Valleycliffe, Dentville, North Yards, Business Park, Garibaldi Highlands, Garibaldi Estates, Brackendale and the Upper Squamish Valley), Britannia Beach, Furry Creek.

Publication History:
The Chief, founded in 1991 by Westmount Press, is Squamish's community newspaper of record, with the most comprehensive community news coverage, sports, entertainment, community listings and classifieds. The Chief has won dozens of awards at the provincial and national level over its more than 25 year history, and has been named best all-round community newspaper in Canada in its circulation category in two out of the last three years by the Canaadian Community Newspapers Association (CCNA).

Readership Information:
According to the most recent Combase study, 76% of all adults 18 and older read The Chief every single week, compared to 40% for the Vancouver Province weekday (37% Sunday) and 20% for the Vancouver Sun (22% Saturday). Highlights:
• 77% of women read The Chief weekly (79% 40+, 73% under 40)
• 79% of homeowners read The Chief weekly (69% renters)
• 82% of adults with HHI $75K plus read The Chief weekly
• 86% of adults with university-level education read The Chief weekly

Demographic Information:
Population: 14,949 (Census 2006)
Median Family Income: $63.579 (BC avg. $54,840)

Labour Force by Industry:
Accommodation and Food Services: 16.6%
Logging and Forest Products: 10.0%
Retail Trade: 9.9%
Transportation and Warehousing: 8.9%
Construction: 8.7%

% of immigrants: 19%
% of population under 40: 44%
% of population with children: 42%
% of population with post-secondary education: 50%
% of population who owns their home: 71%
% of two-income households: 47%
% of households with HHI $75K+: 31%

Major Festivals and Events:
Brackendale Winter Eagle Festival: January
Wild at Art Festival: February
Test of Metal Mountain Bike Race: June
Squamish Days Loggers Sports: August long weekend

Squamish is known as the Outdoor Recreation Capital of Canada, home to world-famous rock climbing, windsurfing, mountain biking and other recreational pursuits


Place a Classified Ad:
Deadline: Monday by 4 p.m.
Tel: (604) 892-9161


Place a Career Ad:
Deadline: Monday by 4 p.m.
Press ready material required by noon Tuesday.

Tel: (604) 892-9161


Place a Display Ad:
Booking and ad copy Deadline: Monday 3pm
Press ready material - Tuesday, noon
General email:

Advertising Contacts:

To discuss advertising opportunities, please contact a member of our Sales Team.

Sarah Strother

Sarah Strother
President Whistler Publishing LP

Cathie Greenless

Cathie Greenlees
Advertising Consultant

Tina Pisch

Tina Pisch
Sales Department Supervisor

Squamish Chief staffs