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Campaign urges Squamish residents to make themselves visible while walking in the dark

Reflectors are available for free
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As the hours of daylight grow shorter, the District of Squamish is urging residents to make sure they can be seen while walking and biking in the dark.

The seventh annual Be Bright @ Night campaign focuses on visibility while travelling in the fall and winter months.

Reflectors are available for free at the Squamish Public Library, municipal hall and Brennan Park Recreation Centre.

“As we head into a season of reduced daylight hours, we strongly urge the entire community, especially our teens and youth, to be extra vigilant on the sidewalks, roads and bike lanes,” said Mayor Patricia Heintzman in a press release. “It’s our responsibility as drivers, as cyclists and as pedestrians to collectively reduce the risk of motor vehicle accidents involving pedestrians.”

The campaign is a joint effort by the District of Squamish, ICBC, RCMP and the Community Policing Office.

Nearly half of all crashes involving pedestrians happen between October and January, as visibility and conditions get worse, said Harvey Kooner, local ICBC road safety coordinator, in a press release. Crashes involving pedestrians happen most often between 3 and 6 p.m.  

“When driving, we need to leave our phones alone and be extra alert, especially when turning at intersections. As cyclists and pedestrians, we need to help drivers see us by making eye contact and being as reflective as possible, especially in dark, wet weather,” said Kooner.  

 

Submit a video
Grade 5 and 6 students can create and submit a video showing how to Be Bright @ Night for a chance to win a class pizza party from the District of Squamish. The winning submission will be posted on the District’s website. Email your video link to communications@squamish.ca by Dec. 20 to enter. 

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