The District of Squamish, ICBC and RCMP have reignited their Be Bright @ Night campaign which encourages residents to wear bright clothes and make themselves seen in the winter months.
According to the news release, approximately 2,400 pedestrians in B.C. are injured in car crashes each year. These incidents happen typically on Thursdays and Fridays, between 3 p.m. and 6 p.m. and between October and January.
“Our days are becoming shorter and it's our responsibility as drivers, as cyclists and as pedestrians to look out for one another and use extra caution during these dark, wet days ahead,” said Mayor Karen Elliott in the release.
“We need to remember that pedestrians are especially vulnerable so please keep their safety in mind and take extra time to look for hazards particularly around intersections. As pedestrians, we can help by making eye contact with other road-users, wear brightly coloured clothing or reflective gear and try to travel in well-lit areas whenever possible.”
The campaign was originally started by the Squamish Trails Society and aims to encourage cyclists, pedestrians and pet owners to wear bright clothing and reflective gear when possible. Pedestrian reflectors can be found at Municipal Hall and Brennan Park Recreation Centre.
Additionally, the campaign reminds drivers to be cautious as well.
“We're reminding road users to be extra alert during the fall and winter months, as visibility and weather conditions worsen,” said Louisa Mendonca, a local ICBC road safety co-ordinator, in the release. “When driving, focus on the road, leave your phone alone and be ready to yield to pedestrians, especially at intersections.”
For more information, please visit the Be Bright @ Night campaign webpage.
