With more than 1,100 Squamish branding surveys in, it’s time to get to work.
The District of Squamish’s Brand Development Committee has pored over data and identified themes from the community’s responses to municipal questionnaire on what Squamish means to them. The committee went on to conduct feasibility testing of a series of brand directions determining what differentiates Squamish from other places, district spokesperson Christina Moore said in a statement. Now it’s time to nail down specifics and a roadmap.
What the surveys conveyed was no surprise, said Randy Stoyko, the district’s general manager of business and community services. There were a lot of responses focusing on the outdoors, he said.
“Nature, sports, the mountains, rivers, trails and ocean took centre stage across the majority of responses,” Stoyko said. “We learned why people moved here, why they stay here, why they visit here [for those who responded as non-residents], and why they love it here.”
From April 8 to 11, the Brand Development Committee will kick off its own version of a boot camp with project facilitators Roger Brooks International at the helm. The committee will set out to develop a brand story, product development objectives and the brand’s graphic look and feel, Moore noted.
To cap off the week, residents are invited to get a first glimpse of the new brand direction on Friday, April 11, at The Ledge Café. The presentation will begin at 9 a.m. and will be recorded to share at a later date.
“Overall, the responses to the survey were filled with enthusiasm and passion for the place we call home,” Stoyko said.
The next step will focus on implementation. A Brand Leadership Team will be created to champion the brand throughout the community, Moore noted.
