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Editorial: The power of local

The pumpkins went down last week, to be replaced almost instantly in some local stores by Santa Claus and fake snow. Now that Remembrance Day is past, it seems safe - albeit still disturbingly early - to think about holiday shopping.

The pumpkins went down last week, to be replaced almost instantly in some local stores by Santa Claus and fake snow.

Now that Remembrance Day is past, it seems safe - albeit still disturbingly early - to think about holiday shopping.

This year is going to be very different, in Squamish and around the world. With the economy still struggling through a global economic downturn, people are working longer and harder for less money - or in some cases, not working at all - and struggling to make ends meet.

With the holiday season coming up, the time when retailers make a huge portion of their annual revenue, the effects of the recession may be more evident in the way people spend.

That makes it more important than ever to say it early and say it often: please shop locally this holiday season.

One of the biggest benefits of shopping local for the consumer that's said over and over is convenience -save the time, the gas and the hassle of driving two hours into the frenzy of the malls in Vancouver. But that's more of a challenge in Squamish, where so many people commute to the city for work and another trip down the highway doesn't make that much of a difference.

So instead we'd like to point out what shopping locally does for your community - and for you.

For starters, when you shop in Squamish, more of your money stays in Squamish. Local businesses purchase from other local businesses and service providers, pay local wages and local taxes, which help fund the community services you enjoy. They also contribute to a wide variety of local charities, sports teams and community events. Their success makes Squamish a better place for you to live.

And shopping locally doesn't mean you have to compromise on your gift choices, either. This year there are more newly-opened stores to choose from, from funky local independent boutiques to major chain stores selling housewares and electronics.

Better still, it's a virtuous cycle - the more money you spend at stores in Squamish, the more they succeed - and the more they can provide you with even better selection, hours and prices.

When you shop locally, you also benefit the shops and services surrounding these stores - while you're shopping for that perfect gift, you might also pick up a loaf of handcrafted artisan bread or a box of chocolates or stop for a scoop of gelato, a delicious homemade soup or a funky grilled cheese sandwich.

Consider it a chance to check out that new store you've always wanted to stop in and see, but never had time to until now.

This week's Chief has a special "Shop Local" section filled with information about local businesses, some who have been here for decades, some of who are brand-new. It's a great place to start planning your holiday shopping - and help make your community stronger at the same time.

See you in the stores.

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