Editor,
I was absolutely thrilled to see the new promotional video produced by Tourism Squamish www.youtube.com/SpiritOfSquamish). Finally, a tourism marketing product that speaks directly to the incredible place in which we live.
For the past 10 years I have been dreaming of some sort of film depiction of what Squamish represents to the nature loving and outdoor recreation community.
Something that is loud, proud and demonstrates the passion people feel for this area. Please check out People - The Spirit of Squamish on Youtube. I was blown away.
Since first seeing the video a few days ago I've found out that Tourism Squamish has been busy producing a series of 10 short marketing vignettes, all in high definition, that they will roll out to the public in the period leading up to the Olympics. At time of writing I have seen only two, People and Hiking.
The Hiking video, only one minute long, is also beautifully shot and equally compelling with wonderful images of Garibaldi Lake and the Tusk.
Of course, this barely scratches the surface of all the amazing hiking we have in the Squamish area but it's a tantalizing introduction.
I can't wait to see the next video.
This is the sort of cost effective and powerful marketing device that is long overdue for the tourism businesses of Squamish. The sort of thing that should have happened long before the Adventure Centre was built.
Tourism Squamish is now in the process of using the enormous potential of social media (Youtube, Twitter, Facebook, etc.) to get the message out.
The whole complex world of Internet linkages in convergence with the world wide attention generated by the Olympics is presenting an unparalleled marketing opportunity for Squamish that needs to be taken advantage of.
Tourism Squamish will now need the support of council to make this happen.
Tourism development initiatives in Squamish have been haphazard at best. This is the most positive development I have witnessed in many years.
Keep up the great work!
Jim Harvey
Squamish
