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Hospitality, Marketing & Tourism

Marketing strategy of hiring influencers could be hit or miss for B.C. companies

Marketing strategy of hiring influencers could be hit or miss for B.C. companies

Planning and strategy can shape effectiveness of influencer campaigns; online tools can track them
High costs fail to dampen Canadian demand for travel insurance

High costs fail to dampen Canadian demand for travel insurance

Travel insurance soared by more than 1,000 per cent, year-over-year during the pandemic
B.C. hotel industry struggling with labour shortages, increased costs

B.C. hotel industry struggling with labour shortages, increased costs

Prince George's role as service hub helped maintain demand for hotel rooms during pandemic
Tourism minister pitches reopening Royal B.C. Museum's Old Town exhibit

Tourism minister pitches reopening Royal B.C. Museum's Old Town exhibit

"There is potential for it to reopen in the future, parts of it, definitely," says B.C. tourism minister. The Royal B.C. Museum had announced in November 2021 that it was closing sections of its third floor “to start the process of decolonization in those galleries.”
Report highlights fiscal burden of visitation on Banff, Canmore, Jasper

Report highlights fiscal burden of visitation on Banff, Canmore, Jasper

A recent report prepared for Banff, Canmore and Jasper underlines what the tourism-based communities have long lobbied the provincial government for – an official tourism-based status that helps support the weight of their visitor economies.
B.C. tourism stakeholders gathering for conference in Prince George

B.C. tourism stakeholders gathering for conference in Prince George

March 1-3 event bringing hundreds of delegates to Prince George Civic and Conference Centre
Dine Out Vancouver’s business bump helps wary restaurant owners

Dine Out Vancouver’s business bump helps wary restaurant owners

Festival comes as hospitality sector weathers warnings of business slowdown, credit risks
Recent travel chaos shakes B.C. travellers' confidence: survey

Recent travel chaos shakes B.C. travellers' confidence: survey

Eighty-four per cent of British Columbians say they fear flight delays, lost bags
Earls to launch new restaurant banner: Birdies Eats & Drinks

Earls to launch new restaurant banner: Birdies Eats & Drinks

Move coincides with opening a new Earls at Brentwood Town Centre
Looking to travel this spring? Here are some cost-saving tips

Looking to travel this spring? Here are some cost-saving tips

Instead of hopping on a plane to travel, Michael Downie opts for the train. “You have your bedroom, you get three meals a day, and you just look out the window and watch the country go by. You get to experience all of it,” said Downie.
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